Meet The Creative Team

Svenja Lyon
Founder & Creative Director

With over a decade of strategic design experience, Svenja specializes in crafting professional brand identities and marketing materials for B2B and service-based businesses. Her design approach is deeply rooted in strategy, ensuring that every visual element builds trust, communicates credibility, and aligns with your business goals. She collaborates closely with clients to uncover what sets their brand apart and translates that into visuals that resonate. From logos and websites to sales decks and social content, Svenja’s work helps businesses show up with confidence, clarity, and professionalism—making the right first impression and creating a lasting impact across every touchpoint.

Matt Roskie
Sales & Marketing

Matt Roskie is a senior marketing professional with over 25 years of experience leading brand strategy, campaign development, and team growth across diverse industries. He has held leadership roles on both the agency and client side, most recently serving as Director of Marketing at a U.S.-based manufacturer. Matt specializes in building integrated marketing programs that drive awareness, engagement, and ROI. His expertise spans digital advertising, content strategy, public relations, and lead generation. A collaborative leader and strategic thinker, Matt holds dual degrees in Marketing and Communications from Albright College and is fluent in today’s leading marketing tools and platforms.

Laney Lui
Brand-to-Revenue Coach

Laney Lui brings 15 years of B2B sales experience and over $10M in closed deals across industries, including Google, Ikea, and Marriott. As a 3x Certified Coach, she helps clients build the mental fitness and sales systems needed to turn brand investments into measurable results. Laney bridges the gap between beautiful branding and real revenue, helping businesses confidently execute their sales strategy without discounting. Her approach empowers clients to close bigger deals, shorten sales cycles, and hit revenue goals. When you work with our team, Laney ensures your brand becomes a high-performing, revenue-generating asset.